Principles of Marketing (MGMT 2242)

Term: Academic Year 2021-2022 Spring

Faculty

	Dn. Gary David AlexanderShow MyInfo popup for Dn. Gary David Alexander
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	Office hours: Thursday 12:30 PM to 2:00 PM Thursday 2:00 PM to 3:30 PM Thursday 2:00 PM to 3:30 PM

Schedule

Mon, 2:10 PM - 4:30 PM (1/18/2022 - 5/20/2022) Location: MAIN ONL ONL

Description

This course emphasizes basic decision-making tools and analytic processes used by marketing managers. Topics include new product development, distribution channels and systems, personal and mass selling techniques, pricing, promotion, and marketing program implementation. Students will have the opportunity to develop their own marketing plans.