Principles of Marketing (MGMT 2242)
Term: Academic Year 2010-2011 Spring
Faculty
There is not currently a faculty member for this course
Schedule
Mon-Wed, 1:10 PM - 2:30 PM (1/26/2011 - 5/20/2011) Location: MAIN CLASS 224
Description
This course emphasizes basic decision-making tools and analytic processes used by marketing managers. Topics include new product development, distribution channels and systems, personal and mass selling techniques, pricing, promotion, and marketing program implementation. Students will have the opportunity to develop their own marketing plans.