Principles of Marketing (MGMT 2242)

Term: Academic Year 2018-2019 Fall

Faculty

	Dr. John PoirierShow MyInfo popup for Dr. John Poirier
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	Office hours: Tuesday 10:30 AM to 11:30 AM Thursday 10:30 AM to 11:30 AM

	Ms. Sharon StyffeShow MyInfo popup for Ms. Sharon Styffe
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Schedule

Thu, 1:10 PM - 3:30 PM (8/27/2018 - 12/19/2018) Location: MAIN CLASS 110-A

Description

This course emphasizes basic decision-making tools and analytic processes used by marketing managers. Topics include new product development, distribution channels and systems, personal and mass selling techniques, pricing, promotion, and marketing program implementation. Students will have the opportunity to develop their own marketing plans.