HCHC Administrative Offices are closed for the 4th of July holiday and will reopen on Monday, July 6th.
Principles of Marketing (MGMT 2242)
Term: Academic Year 2026-2027 Fall
This course emphasizes basic decision-making tools and analytic processes used by marketing managers. Topics include new product development, distribution channels and systems, personal and mass selling techniques, pricing, promotion, and marketing program implementation. Students will have the opportunity to develop their own marketing plans.